How Much To Pay For Seo Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework. The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal
– Shop around
– Don’t buy until you feel comfortable
– Remember “cheap does not always mean better”
– Ask for references / referrals / portfolio
– Verify references / referrals / portfolio
– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal
This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around
Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic roadmap you need for success.

Don’t Buy Until You Feel Comfortable
You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”
This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends. Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio
Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio
Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports
The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

The Three Types Of Seo Services

As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.

Traffic Of The Site Depends On Design And Seo

Being the owner of a good site, you would like to invest in SEO for your site and see that you boost the site ranking and the site reputation a lot using SEO and good marketing services. Also you would like to get some good traffic for your site, and effective marketing and timely SEO would help you a lot to achieve these goals. Effective SEO depends on a lot of things, and there are many regulations that one needs to follow to give the right SEO services. Good Long Island SEO services means a lot to the site. The people giving you SEO services for your site must have years of experience in the field. Sometimes experience only does not probe that they are the best. Their deep knowledge in the field and the habit of always staying updated by reading the updates by major search engines like Google, is a great way to be the best and stay ahead of others. Major search engines like Google always keep people updated about their algorithm and any major changes to it. A study of these updates brings up the need to not just stay updated on SEO tactics, but also to start the site development or web development for the client from the scratch. Since a well developed site has all the ingredients for onpage SEO thus it can be said to be truly and highly optimized for SEO.
If you plan to start well, then you should plan for your site’s success much before you build the site. A well built site with strongly developed content will always have the strong base of the right keywords and phrases being placed perfectly to attract search engines and in turn traffic. Therefore good web development is must, when you want the site to become a success in a reasonable time. The time you invest on SEO and SEM after the site is built is also dependent a lot on the Long Island web development tactics used in the site. The right script, right software, and the design are all important to get a light and fast site that loads in seconds, and has all the key ingredients to get spotted for the purpose it is made for in seconds.

Advertising through Long Island Ad agency is also necessary and you need to invest good money and time on ad agencies and ad packages to get the site to the top. The job of ad agencies is not just to give the site good traffic through the nice and well knit ad campaigns, but to see that the site gets a nice design while being developed. A site will be successful if it can retain the traffic it gets in the home page to the final part of the conversion funnel. This is again ensured by good contents and good Long Island website design. Since design is in the hands of the developers therefore the people in charge of Long Island web development must also be given the charge of site design and later the charge for SEO. Then only their Ad campaign later would become highly successful.

How To Train Your Seo Content Writer For Viral Marketing

The online marketing industry is going through a transformation these days with Google increasingly personalizing the search results based on your past search behavior. While keywords are still important for your SEO efforts, quality content, especially with a viral-effect, has taken precedence over all else.

Therefore, online marketing strategies across the planet are putting a lot of emphasis on making the content go viral. Whether you are an ambitious blogger looking to monetize your blog for Adsense or an e-commerce entrepreneur trying to make your social marketing work for your business, knowing how the content goes viral helps.

So here are some practical tips if you want to train your SEO content writer for viral marketing.

Writing Research Oriented Articles: Today, the Internet is teeming with blogs and websites offering information on topics as simple as how to bake a cake to as complex as how to cook up a lie. However, what still remains a challenge for most writers is to get their articles a decent number visits each time. More often than not, your SEO content writers aren’t familiar with how to write for the Internet audiences and understand their user behavior. In other words, they don’t write keeping the target audience in mind. Worse, a lot of content writers don’t even know who their target audiences are.

To get around these issues, the primary step should be to explain your new writer what the Internet audience thinks like. The writer needs to know how to research on the Internet to establish the type of information your audience is looking for. The potential search queries or questions on Quora for example, can form a potential basis on which you can develop a strategy on what your potential audiences are looking for.

In short, let the new writers learn a bit about social behaviors of your audiences and then devise a strategy on how to develop reader-friendly articles.

Crafting Kick-Ass Headlines: Okay. So your writers are able to deliver quality articles based on popular keywords and search queries, but your articles aren’t still able to drive any traffic to your blog, right?

While it sounds familiar to you, your articles don’t stand out in the crowd and therefore, aren’t able to make the first impression. But, didn’t my writers deliver research-intensive articles? you wonder. Well, try revisiting your article headlines and you might find the culprit yes you guessed it the article title.

Answer this when Google returns you a bunch of results to choose from, what catches your fancy instantly? Yes, more of than not, it’s the title of an article, right? Believe it or not, the headlines of your articles decide their very destiny; blame it on the sheer amount of articles your potential visitors are exposed to. Add to it, the number of links shared on social channels, and your audiences gaze at your article’s headline skeptically.

Your writers might have spent a couple of hours researching and writing the articles, but without a compelling title, they just fall flat and your audiences will prefer to turn away from your headline as they apparently have nothing substantial to offer.

Optimizing the Content before Publishing: Technically, the SEO content writers are supposed to focus on content writing and not on publishing them online. However, with the online marketing getting extremely competitive, many companies want their writers to carry out multi-tasking responsibilities including publishing the articles. Many of them aren’t as SEO-savvy as you would expect them to be, and they won’t be able to make full justice to the SEO part while publishing the articles and therefore, robbing the articles of their ability to get found on search engine result pages.

When training your SEO content writers for the content publishing task, treat them not as a writer, but as an SEO specialist. This change of perception will help you teach them the nuances of optimization techniques, the cause and effects of optimization and search engine visibility. Once, your writers are able to establish their relationship and decipher the equation, they are less likely to leave you stressed out.

Sharing the Articles on Social Sites: Even after you subject your writers to the complex intricacies of SEO, you’re far from done. Unless they know the entire gamut of social media optimization, your articles are still risking your articles going in the wrong direction. To achieve optimum exposure for your articles, train your writers about how to share them on Facebook, Twitter and Google+ Page, which brings us to our next point � building social marketing strategy.

Building Social Marketing Strategy: Now that Google has officially tweaked its algorithm for personalized and location-based search queries, you are left with no option without teaching your SEO writers how to build an effective social media marketing strategy and write articles bearing the behaviors of social media audiences in mind.

Your success on social media marketing depends as much on the quality of your articles as on your ability to share them across Facebook, Twitter and Google+. While you need to nail it with a catchy headline within the 140-character limit on Twitter, Facebook and Google+ require you to be more creatively interactive to entice your audiences. In short, your SEO content writer needs to understand the pulse of your target audiences on social media channels, and know how to seduce them to click on the links and drive them to your website.